Internet communications in advertising and public relations

Qualification of program: Master degree
Admission conditions: Bachelor's degree or a specialist in higher education
Form of study: part-time
Duration of the program: 2 years and 4 months
Hours: does not exceed 20 hours per week
Final certification: state exam and graduate thesis

The Masters program "Internet Communications in Advertising and Public Relations" is aimed at training specialists in the field of Internet communications in advertising and public relations.

The following disciplines are included in the program:

Main courses
• Methodological problems of modern science;
• Basics of professional research;
• Planning and implementation of communication campaigns in the Internet environment;
• Technologies of advertising and public relations on the Internet;
• Managing an online agency;
• Scientific Research Seminar

Mandatory disciplines:
• Communication management;
• Media Planning;
• Consumer behavior in the online environment;
• Managing business projects in online advertising and communications;
• Innovative technologies in the activities of an advertising online agency;
• Fundamentals of Medialogy;
• Economics of communication agencies;
• Brand Management;
• Modern Internet communications;
• Strategic planning

The undergraduate gets the opportunity to choose a number of disciplines depending on his research interest and the direction of industry activity. These are:

• Measurement methods in Internet communications / Measurement methods in statistical packages;
• Foreign language;
• Copywriting / Naming;
• Internet Communications Management / Direct Marketing Tool Management;
• Development of a communication strategy (in English) / Web design;
• Search for social networks (SMM) / Contextual advertising

Disciplinary courses are taught by professors, associate professors, leading practitioners of consulting, marketing and advertising agencies, members of the Guild of Marketers, the Association of Communication Agencies of Russia (AKAR), and authors of textbooks on advertising and marketing.

The principles of building the program are organically linked with the general traditions of Russian university education in applied areas of a social and humanitarian profile.

The Masters program is aimed at training specialists for practical work in organizations (enterprises) of various sectors of the economy. Graduates of the Masters program “Internet Communications in Advertising and Public Relations” can work as specialists in the field of promotion in social networks, content managers, content advertisers, specialists in the field of search promotion in advertising, analytics in advertising.

The head of the master's program “Internet Communications in Advertising and Public Relations” is Yulia Shitova, Doctor of Economics, professor of the Department of Marketing and Advertising.

E-mail of the program leader: shitova.yu@rggu.ru

Contact Information:

Department of Marketing and Advertising
Phone: (495) 250-63-90
e-mail: shitova.yu@rggu.ru