The uniqueness of the program rests both on the set of core disciplines and a flexible learning technology, which makes it possible to train the students according to the labor market demands. The Department of Marketing and Advertising has a number of internship agreements with a series of organizations and enterprises. The program, along with its fully academic faculty members, also hires practice-oriented marketing experts. Thus the program provides a combination of theoretical disciplines and courses developed and conducted by leading practitioners in this field. In addition to studying a foreign language, the students have the opportunity to undergo training directly in English (some specialized disciplines).
Types of occupation: organizational and managerial; research-related; pedagogical.
Key disciplines of the program: marketing management, marketing and marketing consulting, algorithms of development of marketing strategy, quantitative methods of marketing research, qualitative methods of marketing research, strategic planning in marketing, analysis of the effectiveness of communication campaigns, marketing audit.
Areas of occupation: organizations of any form (executive office); state and municipal sector; own companies; organizations that research managerial issues; educational institutions.
