The discipline "International Marketing (implemented in English)" is an elective course (B1.B.DV.02.01) of the block of disciplines of the curriculum formed by participants of educational relations in the field of training 42.04.01 "Advertising and Public Relations" (master level) (profiles: "Brand Management in Advertising and Public Relations", "Communications Management in the state and municipal services") of full-time, part-time and correspondence courses. The discipline is implemented at the Faculty of Advertising and Public Relations of the Russian State University of Public Relations by the Department of Integrated Communications and Advertising.
The purpose of the discipline - to give students a fundamental theoretical and qualitative practical knowledge of international marketing, skills and abilities of communication activities in international markets, to prepare a specialist with knowledge of the principles and processes of marketing activities and professional competencies necessary to carry out communication activities in international marketing.
Objectives of the discipline:
The discipline is aimed at the formation of competencies:
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Competency (code and name) |
Competency indicators (code and name) |
Learning outcomes |
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УК-4 Able to use modern communication technologies, including in foreign language(s), for academic and professional interaction |
УК-4.4 conducts business correspondence, taking into account the style of official and unofficial letters, socio-cultural differences in the format of correspondence in the state (s) and foreign language (s) |
Know: peculiarities of stylistics of official and unofficial correspondence; socio-cultural differences in communication in Russian and foreign languages Know how to: communicate with different audiences in academic and professional spheres Know: principles of intercultural communication; rules of international negotiations |
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ПК-1 Capable of organizing and managing a unit (enterprise) in advertising and public relations |
ПК-1.2 organizes work to improve external and internal communications and measures to build corporate identity and corporate culture |
Know: the essence and concept of corporate identity and culture; differences in approaches to the formation of corporate identity in different national cultures Know how to: organize the work on the improvement of external and internal communications of the company in different country markets Possess: the principles and skills of corporate culture formation, based on the specifics of the country |
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ПК-3 Is able to carry out authoring activities to create a text of advertising and public relations and (or) other communication product of any level of complexity, taking into account the specifics of communication tasks and the existing international and domestic experience |
ПК-3.1 creates advertising and public relations texts of any level of complexity, taking into account the specifics of communication channels and existing international and domestic experience |
Know: the main trends in the development of communication channels; the main trends of international and domestic experience in the development of communications Know how to: create texts of advertising and public relations in Russian and foreign languages, taking into account the specifics of communication channels Know how to study the specifics of communication channels and how to adapt advertising and public relations texts to them |
Contacts: Prof. Madina Gurieva (gurieva.m@rggu.ru)
