The relevance of the program is determined by the dynamics of the development and interaction of various types of media and related communication technologies. These processes are changing the types of employment and the content of professional activities in the field of social communications, which has led to a profound transformation of the modern communication industry. The program is aimed at creating the potential for the continuous development of graduates, ensuring their high social mobility and the guaranteed demand in the labor market.
The professional activities of the graduates are focused on the creation and implementation of innovative projects in the Russian and international communication industry, use of the latest media technologies, development of creative ideas while working with the content of various types of communication in the field of advertising and PR, as well as in various enterprises of the media industry.
Types of occupation: research, content creation, production and technology, design and analytical; education.
Key disciplines of the program: “Information and technological innovations in the communication industry”, “Applied telecommunication technologies”, “Theory and practice of modern media", "Creative copywriting", "Development and promotion of content", "Modern media industry", "Development and implementation communication strategy".
Some seminars and workshops is conducted in English.
Areas of occupation: communication agencies; communications departments of manufacturing corporations and enterprises; creative and innovative communication projects; media and digital communications units.