13.06.2023
The participants of the student academic association "School of VR&AR in Integrated Communications" gathered on June 7, 2023 under the leadership of Dr. Chasovskaya, Associate Professor of the Department of Advertising and Public Relations.
The topic of the session is very important, since consumer behavior is changing now and the advertiser needs to develop new platforms for interacting with the target audience. Streaming platforms provide great opportunities for integrated communications, where real-time interaction between streamers, platform and brands is formed.
The new challenges are becoming more and more important for the advertiser: a very large number of people regularly consume online content, interact with it, and the practice of streaming is becoming more and more professional. Streaming platforms, which offer huge opportunities both inside and outside the video game industry, have significant advertising potential.
