27.03.2023

Case-marathon of RSUH completed

During 9 days, 26 people, divided into 6 teams, solved the case offered by Yandex.

The teams developed a plan for marketing initiatives to attract couriers to the services Yandex.Lavka and Yandex.Food. Four workshops and one online Q&A session with an expert were organized for the participants.

The assessment was carried out according to 5 criteria:
• Structure and logic.
• Scope of analysis.
• Depth of analysis.
• Presentation quality.
• Answers to questions.