The participants got acquainted with the tools of social networks and media analytics, learned about methods for evaluating the effectiveness of PR and SMM, identified the possibilities of technologies for linguistic processing of texts.
Students, faculty members and researchers of the Faculty of Advertising and PR and the Faculty of Journalism of the Institute of Mass Media and Advertising of RSUH, met with the Marketing Director Marina Macheret.
The students studied the practical cases describing approaches to assessing the information field, found the best newsworthy brands and learned how to measure the effectiveness of communications.
