RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
Case-marathon of RSUH completed
27.03.2023

Case-marathon of RSUH completed

During 9 days, 26 people, divided into 6 teams, solved the case offered by Yandex.

The teams developed a plan for marketing initiatives to attract couriers to the services Yandex.Lavka and Yandex.Food. Four workshops and one online Q&A session with an expert were organized for the participants.

    The assessment was carried out according to 5 criteria:
  • Structure and logic.
  • Scope of analysis.
  • Depth of analysis.
  • Presentation quality.
  • Answers to questions.